Millions of people today are assuming that internet marketing means seo. They also assume that within the acronym, you have all sorts of online marketing. The fact of the matter is that they are complementing each other and not individually exclusive in many ways. Not only that, when you start to define the terms alone, you will find that they are also multi-faceted. With several different elements, you will be able to define the terms and understand that it’s very complex. The complexity of getting true traffic online is something that most people don’t want to talk about. Unfortunately, that’s the truth, internet marketing and seo are complex devices that should not be taken lightly or used as single entities. It’s when you start to define things with blanket statements that you will end up losing out in the long term. If you want to make a big impact with your website online, you will need to understand these things as cooperative solutions and not mutually exclusive.
Internet Marketing Elements
Taking to task the first definition is something that will help with defining seo as a complementary device. First and foremost, you need to understand that internet marketing is not just one thing that you do. You’ll need to incorporate articles, images, video, audio, and more. All the elements work together to form this solution of promotion. When you have them all in place, you will gain leverage with search engine optimization. If you want to rank higher on search results for specific keywords, than all of these things need to be utilized to move forward. Whether you’re updating your blog, website, or you are putting together pieces together for a blog or directory, you need to work with all the pieces if you want to succeed in today’s landscape.
Defining seo as just one thing is wrong. It’s a lot of things and not exclusive to back link generation, article creation, keyword selection, code structure, and site loading time. If you were to only work on one of those elements, you would not be getting as much traffic as you’d probably think. In fact, you would end up losing market share as a result. This is especially true in the world of back link generation. Many companies assumed that if you purchased thousands of back links from sites, you would get a lot of traffic, but the result is actually the opposite. The number of penalties that are placed by search engines have been heavy handed and dropped some popular sites from having thousands of visitors to nothing at all.
Using Both Options without Even Thinking
The one thing that many people don’t realize is that both seo and internet marketing can be used without thinking. You may be utilizing both elements right now, and you don’t even know it. Whether you have hired a professional or you’re working on things yourself, you will see that things can become second nature. For instance, if you’re working on content for a blog and you’re posting items on a regular basis, you’re already working with optimization in the way that you’re formatting your pieces. The more “unique” content that you’re uploading to your blog, the more points you will score with search engines. This may come as second nature, but it plays a role in the grand scheme of things.
The above is meant to illustrate how you can use several elements that are working together to define the role of marketing and optimization as complementary items and not exclusive to their own worlds. There is no “one” way to approach all of this, but defining the roles can help with creating the right plan of action moving forward.